Natural beauty does not appeal to African women without
using artefacts designed to define true beauty. Therefore the beauty has
become a multi-billion dollar industry where women can acquire products which
can make their appearance to be more adequate according to society’s view. How can
African woman embrace their individuality while society is tainting true Africanism?
Hair
is the Politics of the day
Although other races do use hair extensions however,
Black women we are the only race that chooses to sew the hair of other races
into ours in order to be beautiful, and desirable. In fact, it is no secret
that chemical relaxers are physically harmful. Those chemicals seem to be also
harmful in terms of our identity and self-image.
Yellow
Bone has become a prominent trend
Yellow
Bone
is a notion used to describe light skinned black women in South Africa. In fact,
skin lighting chemicals have become a fashion statement among African women. People
think being lighter in complexion makes one look more attractive than dark
skinned women.
Therefore, it has become normal for black woman to
lighten their complexion with chemically destructive products to adhere to a
dominant culture. However, these chemicals have tainted their identity as an
African woman. These women consider their natural appearance inadequate.
African pop singer Dencia bleached her skin and
created a beauty cream called “Whitenicious”
in order to justify her product she stated that “white means pure”.
The reason Dencia stated that white means pure is
because in society black is generally seen as a morbid colour. It represents
darkness, dirt and is seen as a colour which represents evil. However, apartheid activist Steve Biko empowered
Black people through the slogan “Black is beautiful”. Therefore the saying that
black is beautiful is used to acknowledge the beauty of being an African.
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